1/20/2024 0 Comments Why is the top of Indiana flatThe growth from craft beer right now is heavily coming from high-alcohol brands.” … People are drinking higher-alcohol products as an entry point. “Five years ago, it was a 5-percent hard seltzer. “Twenty years ago, the entry-level alcohol point was a 4.2-percent-ABV domestic lager,” says Bryan Roth, an analyst for Feel Goods Company and editor of the alcohol-industry newsletter Sightlines+. You may not remember your first alcoholic beverage as a 21-year-old, but it’s something that big alcohol companies pay close attention to. One result of these changes is that new drinkers-young people-are accustomed to harder beverages than the youth of yesteryear. Larger breweries in the mid-Atlantic, like Guinness Open Gate brewery in Maryland, and smaller breweries in Napa Valley, California, are downsizing, laying off workers, or closing altogether. If you don’t have the scale, as there are always larger breweries, and you don’t have the price point, as there are breweries who can work with beer distributors to price their products lower than yours, then you are in a bad situation. You’re also competing with hard seltzer and ready-to-drink cocktails. ![]() That growth may have made sense last decade, when craft beer was growing by double digits year over year, but now, as growth slows, you’re competing with a bunch of other breweries-local, regional, national-for shelf space. ![]() Ever.”Ī regional brewer, in comparison, may be paying off loans because it bought a new brewhouse, a canning line, or more equipment to make more beer. Infante believes that the best place to be in beer currently is a smaller brewery where you can make 70 to 80 percent of your revenue from taproom sales or “on-site carry-away sales.” If you can make a living doing that for you and your three employees, “do that all fucking day long,” he says.
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